Marketing skills are critical to your success as an architecture business or career architect. This interview is an eye-opener to the possibilities of architectural marketing and how it can successfully be implemented.
Architects usually try to actively avoid marketing. We'll shy away from it because it's not our area of expertise, we feel uncomfortable to promote ourselves, and we are unsure how we should go about it in the first place.
The Covid-19 pandemic has come to level the playing field – Big or small, it is now equally important for architects in all trades to get a grip on marketing.
In this lesson, Sara Kolata interviews George Valdes
George Valdes deeply enjoys solving complex problems in the built environment and in the AEC industry.
Monograph is a business platform for architecture and engineering firms to track and analyze their financial and operational performance.