Learn how to add the ‘digitization of property portfolios’ to the services you offer.  It is far more accessible than you think – you can start offering the service today.


About this Course

This compelling interview breaks down the barriers to offering the service of digitizing property portfolios.  Learn how to add value to the physical asset (clients’ buildings), by compiling a complex set of data and information that will forever empower the client to better manage their assets.

You will learn to collect all the data that can be collected about existing and new buildings (mechanical, plumbing, soil conditions, traffic, human behaviour, etc.) and transforms it into accessible portfolios.

Digitization is a practical example of a very innovative service that an architect can provide which would differentiate him from his peers.  This conversation will ignite several ideas that you can add to your bouquet of services.

All architects have to learn how to continue to provide their services, while minimizing personal interaction due to Covid-19.  Guidance and practical techniques of how architectural services can be adapted to provide a wider range of services is discussed.  It is a pivotal time in history where all architects will have to reconsider what value they can add to the building industry.


Who this course is for

The digitization of property portfolios is a service all architects should offer.  If you don't do this already, then this course is for you.

Topics we discuss:

  • What ‘digitizing portfolios’ entail
  • The types of data that can be collected to offer the service
  • How the industry reacts to this service
  • How to offer the service to clients
  • The distinction between data, information, intelligence and wisdom
  • The typical client for this service
  • How to offer a new service to your existing clients
  • How to improve your designs through the incorporation of data

What you get


35 minutes


July 2020


Expert Interview


1 year


Access on mobile / desktop


In this course, Sara Kolata interviews Jose Luis Cruz, the founder of Integrated Projects, a global leader on building intelligence and digitizing property portfolios.

Sara Kolata

Sara Kolata

Sara is an architect with a passion for helping fellow architects, design specialists, mentors, tutors, scholars and consultants transition into a digital world. She specializes in teaching how to educate themselves and others through modern, digital mediums.

LinkedIn | Instagram | Facebook

Jose Luis Cruz

Jose Luis Cruz, Jr

Jose is the founder and managing director of Integrated Projects, a global building intelligence firm and rising design services provider in the burgeoning flexible office industry. Integrated Projects partners with property owners and operators to digitize, design and scale their commercial portfolios.
He currently services some of the largest commercial space providers in the United States. Through the vertical integration of 3D scanning, interior design, and building information management, Jose and his team help clients streamline their global acquisitions and development process by a factor of 10. To date, the IP team services over 300,000 square feet a month of tenant improvement office projects across New York, Los Angeles, San Francisco, Miami and London.

LinkedIn | Integrated Projects website

Integrated Projects

Here is a short promo video of how Integrated Projects scans buildings into BIM:

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Digitizing Architectural Portfolios