This course is a consultation session with two experts who advise architects on how to develop their brands and provide a better digital service.
The economic crisis we are facing result in two reactions; pivot and adapt or sit and wait for it all to be over. This course will make it easier for you to transition to a more digital type of architecture, making it easier to pivot.
About this Course
The economic crisis we are facing result in two reactions; pivot and adapt or sit and wait for it all to be over. This course will make it easier for you to transition to a more digital type of architecture, making it easier to pivot.
You will learn:
- Tips on how to transition into a digital business quickly and effectively.
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How to ask the right questions to drive your businesses in a new direction during the crisis.
If you internalise the questions asked in the video it will facilitate the transition process required to adapt during this difficult time.
This course is for
Architects who need to re-invent themselves and their profession.. so all architects.
Topics we discuss:
- How to move forward now that in-person communication is taboo.
- Ask yourself why clients should choose you now
- Identifying your true purpose
- How to serve your clients in this time
- How to survive this pandemic
- How to pivot to a more digital service
- Adding value to your community
- Road blocks everyone in facing
- Finding solutions amidst the pandemic
- Ask yourself: Are you a disruptor or disrupted
What you get
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Duration
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45 minutes
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Updated
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July 2020
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Type
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Expert Interview
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Access
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1 year
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Access
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Access on mobile / desktop
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** Bonus Content: We listed all ‘the right questions’ in a separate printable document, so you can continue to ask yourself the right questions, and in doing so continue to improve your service and brand.
Instructors
In this course, Sara Kolata interviews Bryon McCartney and Jeff Ecols, two experts on transitioning architecture businesses into the digital world.
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Sara Kolata
Sara is an architect with a passion for helping fellow architects, design specialists, mentors, tutors, scholars and consultants transition into a digital world. She specializes in teaching how to educate themselves and others through modern, digital mediums.
LinkedIn |Instagram | Facebook
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Bryon McCartney
Bryon helps AEC firms communicate value & expertise digitally so they can attract & win better clients/projects using strategic branding & marketing.
Bryon is a featured Speaker/Author on AIA, Archipreneur, Entrearchitect, Inside the Firm. He specialises in Content Marketing, Blogging, Brand Marketing, Email Marketing, Content Strategy, Lead Generation, Marketing Consulting, Search Engine Optimization (SEO) and Digital Marketing.
Connect with Bryon online at ARCHMARK.co or find him on Facebook, Twitter and, of course, LinkedIn. Download Bryon’s Free LinkedIn Profile Optimization Checklist at EntreArchitect.com/ARCHMARK, then connect with him on LinkedIn by going to BrilliantBryon.com and you’ll get his LinkedIn resource guide, too!
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