Disrupt, or be Disrupted! Practicing Architecture in a Crisis

This course is a consultation session with two experts who advise architects on how to develop their brands and provide a better digital service.

The economic crisis we are facing result in two reactions; pivot and adapt or sit and wait for it all to be over.  This course will make it easier for you to transition to a more digital type of architecture, making it easier to pivot.



Preview

About this Course

The economic crisis we are facing result in two reactions; pivot and adapt or sit and wait for it all to be over.  This course will make it easier for you to transition to a more digital type of architecture, making it easier to pivot.

You will learn:

  1. Tips on how to transition into a digital business quickly and effectively. 
  2. How to ask the right questions to drive your businesses in a new direction during the crisis. 

If you internalise the questions asked in the video it will facilitate the transition process required to adapt during this difficult time.


This course is for

Architects who need to re-invent themselves and their profession.. so all architects.

Topics we discuss:

  • How to move forward now that in-person communication is taboo.
  • Ask yourself why clients should choose you now
  • Identifying your true purpose
  • How to serve your clients in this time
  • How to survive this pandemic
  • How to pivot to a more digital service
  • Adding value to your community
  • Road blocks everyone in facing
  • Finding solutions amidst the pandemic
  • Ask yourself: Are you a disruptor or disrupted

What you get

Duration

45 minutes

Updated

July 2020

Type

Expert Interview

Access

1 year

Access

Access on mobile / desktop

** Bonus Content: We listed all ‘the right questions’ in a separate printable document, so you can continue to ask yourself the right questions, and in doing so continue to improve your service and brand.

Instructors

In this course, Sara Kolata interviews Bryon McCartney and Jeff Ecols, two experts on transitioning architecture businesses into the digital world.

Sara Kolata

Sara Kolata

Sara is an architect with a passion for helping fellow architects, design specialists, mentors, tutors, scholars and consultants transition into a digital world.  She specializes in teaching how to educate themselves and others through modern, digital mediums.

LinkedIn |Instagram | Facebook


Bryon McCartney Bryon McCartney

Bryon helps AEC firms communicate value & expertise digitally so they can attract & win better clients/projects using strategic branding & marketing.

Bryon is a featured Speaker/Author on AIA, Archipreneur, Entrearchitect, Inside the Firm.  He specialises in Content Marketing, Blogging, Brand Marketing, Email Marketing, Content Strategy, Lead Generation, Marketing Consulting, Search Engine Optimization (SEO) and Digital Marketing.


Connect with Bryon online at ARCHMARK.co or find him on Facebook, Twitter and, of course, LinkedIn. Download Bryon’s Free LinkedIn Profile Optimization Checklist at EntreArchitect.com/ARCHMARK, then connect with him on LinkedIn by going to BrilliantBryon.com and you’ll get his LinkedIn resource guide, too!

Jeff Ecols

Jeff Ecols

Jeff is the President of echoEngagementand the host of the "Build Your Brand" podcast on EntreArchitect.

He helps professional services firms build purpose for brands to align their business development, employee experience, client experience. He specialises in public speaking, leadership development, and brand consulting

LinkedIn | EchoEngagement website |Twitter:@Jeff_Echols

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