CPD Course #1 : On Becoming Digitally Skilled Architects - No longer CPD accredited

A comprehensive course on transforming your architectural- and business practices into digital services.

This course features 10 interviews with international and local experts on various topics related to digital transformation in architecture.

100% Money Back Guarantee
If you're not 100% satisfied after taking this course, we'll gladly refund you, no questions asked.



Introductory Video

Anneke explains what this course is about:

Course Overview - NO LONGER CPD Accredited (accreditation lapsed)

This series of interviews is jam-packed with actionable advice you can take to improve your architecture, brand and the services you offer.

We went to the experts and found out from them what architects can do to remain relevant. There are literally hundreds of ACTIONS that you can start implementing immediately.

Who this Course is for

Architects who want to:

  1. Improve their brand by expanding their digital footprint
  2. Attract the ‘right kind of clients’ through the internet
  3. Develop their credibility online
  4. Use technology to decrease overhead
  5. Use technology to run a 'distributed' office
  6. Add cutting-edge technological services to their value-proposition
  7. Learn how to effectively market themselves on social media

Course Lessons:

This course consists of 10 interviews with various industry experts

  1. Disrupt or be Disrupted!
  2. Thought Leadership in Architecture
  3. Digitizing Architectural Portfolios
  4. How to Manage your Company Finances (digitally)
  5. Why Communications in Architecture Matter
  6. Strategic Positioning of your Architecture Business
  7. Marketing in Architecture: Lessons Learned from the Tech Industry
  8. I Thought I Knew.. All About 3D Scanning
  9. I Thought I Knew.. How to get my Architecture Published
  10. Working from Home

What you get

CPD Points

1.0 (One Full Point)

Accredited By

No longer accredited

Format

Expert interviews

Number of Lessons

10

Total Duration

9 Hours (7 hours video time, excluding worksheets and actions)

Validity

1 Year

Access

Desktop / Mobile

** Bonus Content: We also compiled a comprehensive set of worksheets that you can use to help facilitate the transition into becoming a more digital architect.

Lesson 1: Disrupt, or be Disrupted!

Lesson 1: Disrupt, or be Disrupted!

This lesson is a consultation session with two experts who advise architects on how to develop their brands and provide a better digital service.

The economic crisis we are facing result in two reactions; pivot and adapt or sit and wait for it all to be over. This lesson will make it easier for you to transition to a more digital type of architecture, making it easier to pivot.

Preview

About this Lesson

The economic crisis we are facing result in two reactions; pivot and adapt or sit and wait for it all to be over. This lesson will make it easier for you to transition to a more digital type of architecture, making it easier to pivot.

You will learn:

  1. Tips on how to transition into a digital business quickly and effectively.
  2. How to ask the right questions to drive your businesses in a new direction during the crisis.

If you internalise the questions asked in the video it will facilitate the transition process required to adapt during this difficult time.

Topics we discuss:

  • How to move forward now that in-person communication is taboo.
  • Ask yourself why clients should choose you now
  • Identifying your true purpose
  • How to serve your clients in this time
  • How to survive this pandemic
  • How to pivot to a more digital service
  • Adding value to your community
  • Road blocks everyone in facing
  • Finding solutions amidst the pandemic
  • Ask yourself: Are you a disruptor or disrupted

What you get

Video Duration

45 minutes

** Bonus Content: We listed all ‘the right questions’ in a separate printable document, so you can continue to ask yourself the right questions, and in doing so continue to improve your service and brand.

Instructors

In this lesson, Sara Kolata interviews Bryon McCartney and Jeff Ecols, two experts on transitioning architecture businesses into the digital world.

Sara Kolata

Sara Kolata

Sara is an architect with a passion for helping fellow architects, design specialists, mentors, tutors, scholars and consultants transition into a digital world. She specializes in teaching how to educate themselves and others through modern, digital mediums.

LinkedIn |Instagram | Facebook


Bryon McCartney Bryon McCartney

Bryon helps AEC firms communicate value & expertise digitally so they can attract & win better clients/projects using strategic branding & marketing.

Bryon is a featured Speaker/Author on AIA, Archipreneur, Entrearchitect, Inside the Firm. He specialises in Content Marketing, Blogging, Brand Marketing, Email Marketing, Content Strategy, Lead Generation, Marketing Consulting, Search Engine Optimization (SEO) and Digital Marketing.


Connect with Bryon online at ARCHMARK.co or find him on Facebook, Twitter and, of lesson, LinkedIn. Download Bryon’s Free LinkedIn Profile Optimization Checklist at EntreArchitect.com/ARCHMARK, then connect with him on LinkedIn by going to BrilliantBryon.com and you’ll get his LinkedIn resource guide, too!

Jeff Ecols

Jeff Ecols

Jeff is the President of echoEngagementand the host of the "Build Your Brand" podcast on EntreArchitect.

He helps professional services firms build purpose for brands to align their business development, employee experience, client experience. He specialises in public speaking, leadership development, and brand consulting

LinkedIn | EchoEngagement website |Twitter:@Jeff_Echols

Lesson 2: Thought Leadership in Architecture

Lesson 2: Thought Leadership in Architecture

Learn how to become a recognized thought leader in architecture, and and how to turn that into influence, impact and income.

Preview

About this Lesson

In this conversation, “Thought Leadership” is presented as a tool to improve your digital brand. You will learn practical tips and tactics on becoming a Thought Leader in architecture.

There are probably areas of work where you are better at than your peers.This lesson discusses how to exploit your particular niche to build a stronger brand.

The aim is to create a digital image that is so clear, that others can sell you, when you are not even there.”

Architects have to become more digital to keep up with the changing times. This has been the trend before Covid 19, but the pandemic just accelerated the need for our transition to digital.


Topics we discuss:

  • Identifying what you are a Thought Leader in
  • How to create influence, impact and income
  • How to identify the ‘right following’ on social media
  • Common fears when creating a digital brand
  • What platforms to use to build your brand
  • How to be more approachable – benefiting your brand

What you get

Video Duration

30 minutes


Instructors

In this lesson, Sara Kolata interviews Elinor Moshe, and expert on becoming a thought leader in architecture.

Sara Kolata

Sara Kolata

Sara is an architect with a passion for helping fellow architects, design specialists, mentors, tutors, scholars and consultants transition into a digital world. She specializes in teaching how to educate themselves and others through modern, digital mediums.

LinkedIn | Instagram | Facebook


Elinor Moshe

Elinor Moshe

Founder of "The Construction Coach", podcast host of "Constructing You", author of Constructing Your Career, mentor, speaker, contract administrator at Icon

Elinor guides, inspire and direct industry professionals and future leaders to construct their career in construction so they can achieve more recognition, higher compensation and faster career progression.

She equips construction industry professionals with practical skills, insights and tools to fast track and construct their career. Because construction professionals are working with outdated practices that are preventing them from achieving their potential and seeing what's possible.

LinkedIn

Lesson 3: Digitizing Architectural Portfolios

Lesson 3: Digitizing Architectural Portfolios

Learn how to add the ‘digitization of property portfolios’ to the services you offer. It is far more accessible than you think – you can start offering the service today.

Preview

About this Lesson

This compelling interview breaks down the barriers to offering the service of digitizing property portfolios. Learn how to add value to the physical asset (clients’ buildings), by compiling a complex set of data and information that will forever empower the client to better manage their assets.

You will learn to collect all the data that can be collected about existing and new buildings (mechanical, plumbing, soil conditions, traffic, human behaviour, etc.) and transforms it into accessible portfolios.

Digitization is a practical example of a very innovative service that an architect can provide which would differentiate him from his peers. This conversation will ignite several ideas that you can add to your bouquet of services.

All architects have to learn how to continue to provide their services, while minimizing personal interaction due to Covid-19. Guidance and practical techniques of how architectural services can be adapted to provide a wider range of services is discussed. It is a pivotal time in history where all architects will have to reconsider what value they can add to the building industry.


Topics we discuss:

  • What ‘digitizing portfolios’ entail
  • The types of data that can be collected to offer the service
  • How the industry reacts to this service
  • How to offer the service to clients
  • The distinction between data, information, intelligence and wisdom
  • The typical client for this service
  • How to offer a new service to your existing clients
  • How to improve your designs through the incorporation of data

What you get

Video Duration

35 minutes


Instructors

In this lesson, Sara Kolata interviews Jose Luis Cruz, the founder of Integrated Projects, a global leader on building intelligence and digitizing property portfolios.

Sara Kolata

Sara Kolata

Sara is an architect with a passion for helping fellow architects, design specialists, mentors, tutors, scholars and consultants transition into a digital world. She specializes in teaching how to educate themselves and others through modern, digital mediums.

LinkedIn | Instagram | Facebook



Jose Luis Cruz

Jose Luis Cruz, Jr

Jose is the founder and managing director of Integrated Projects, a global building intelligence firm and rising design services provider in the burgeoning flexible office industry. Integrated Projects partners with property owners and operators to digitize, design and scale their commercial portfolios.
He currently services some of the largest commercial space providers in the United States. Through the vertical integration of 3D scanning, interior design, and building information management, Jose and his team help clients streamline their global acquisitions and development process by a factor of 10. To date, the IP team services over 300,000 square feet a month of tenant improvement office projects across New York, Los Angeles, San Francisco, Miami and London.

LinkedIn | Integrated Projects website

Integrated Projects

Here is a short promo video of how Integrated Projects scans buildings into BIM:

Lesson 4: How to Manage your Company Finances (digitally)

Lesson 4: How to Manage your Company Finances (digitally)

Everything changed – but what about our fees? Should we change our fees?

The interview focuses on fee calculation and specifically how one should deal with fees during a crisis like a pandemic.

Preview


About this lesson

If you don’t know how to charge for new work or even how your existing work’s fees should be handled, this is the video for you!

Topics we discuss:

  1. A fresh view on how to calculate fees
  2. What to consider when doing fee calculations
  3. An understanding of the personality types of architects and clients, and how it influences architects’ pricing of projects.
  4. How to have better control over the calculations of your fees in the future.

Architects undervalue their time and expertise – it is time for this to change! This interview spells out how you can change it today.


What you will learn about:

  • Why you should keep timesheets
  • How to use timesheets to renegotiate fees
  • How to keep track of the costs of projects
  • How to do fee calculations
  • How to stay financially sustainable
  • Architectural personality types
  • How to counter the typical personality type flaws
  • How to deal with your staff during the crisis

What you get

Video Duration

35 minutes

Format

Expert Interview


Instructors

In this lesson, Sara Kolata interviews Simon Berry, the founder of Fresh Projects.

Sara Kolata

Sara Kolata

Sara is an architect with a passion for helping fellow architects, design specialists, mentors, tutors, scholars and consultants transition into a digital world. She specializes in teaching how to educate themselves and others through modern, digital mediums.

LinkedIn | Instagram | Facebook


Simon Berry

Simon Berry

Simon founded FRESH PROJECTS after years of frustration with existing offerings when trying to answer these simple questions :

- What fee should I be charging on new projects to ensure profitability?
- Are my existing ongoing projects going to end up making a profit or a loss?
- Should I work for this Client again?
- Which of my team members is most effective?


Fresh Projects
FRESH PROJECTS is an online platform that allows Architects and Engineers to manage their business effortlessly. The above questions can be answered in seconds, eliminating the burden of project admin and allowing you to get on with the work you love : designing, creating & innovating.

LinkedIn | Fresh Projects website


Lesson 5: Why Communications in Architecture Matter

Lesson 5: Why Communications in Architecture Matter

Most architects in South Africa have no formal approach to communications. This interview is a great starting point on how to develop communication plans and build a comprehensive digital brand.

Preview

About this Lesson

We discuss the benefits of publishing, how to approach and plan publishing and what it can mean for your company – all of these are discussed in this concise and informative interview.

“Architects don’t advertise – they publish”. Why? We discuss how publications are like (free) marketing that can underscore your credibility to prospective clients.

We discuss the importance to be present on online media, to show off your designs and make your existence know on the internet, along with some tips on how to go about doing that.

After watching this interview you will be able to:

  1. Develop communication plans for your company.
  2. Use social media to expand your reach.
  3. Understand the impact, publications can have on your brand
  4. Define what your company’s “central message” is to the world.
  5. Identify who you are trying to communicate with and what you want to achieve with your communications.


Topics you'll learn about:

  • Understanding the elements of good communication plans
  • Learn why communications are important
  • The importance and benefits of publishing your projects
  • Planning your publications ahead of time
  • Learn to use architectural awards as part of your communications strategy
  • Using Instagram and Facebook for exposure
  • Identifying who you are communicating with
  • Identifying your company’s “central message”
  • Communicate your employer brand
  • Share ideas with your peers
  • Defining your company’s ‘WHY?’
  • Validation created through publications

What you get

Video Duration

30 minutes


Instructors

In this lesson, Sara Kolata interviews Celeste Bolte, the Head of BowerBird UK, a platform connecting architects and journalists.

Sara Kolata

Sara Kolata

Sara is an architect with a passion for helping fellow architects, design specialists, mentors, tutors, scholars and consultants transition into a digital world. She specializes in teaching how to educate themselves and others through modern, digital mediums.

LinkedIn | Instagram | Facebook


Celeste Bolte

Celeste Bolte

Celeste Bolte is a communications specialist, presenter, writer and design enthusiast originally hailing from Melbourne, Australia.

Now based in London, Celeste is the Head of BowerBird UK, a platform connecting architects and journalists to see more architecture published in a greater variety of titles.

Celeste is also an accomplished presenter and writer, having partnered with Never Too Small, the Museum of Architecture, and the London Festival of Architecture on sold-out events, a YouTube series, and workshops on the importance of communications for designers.

Celeste’s in-depth knowledge of architecture and communications sees her regularly invited to be a guest on podcasts and panel discussions.

A strategic thinker, Celeste is adept at conceiving, planning, and implementing marketing & communications strategies for single practitioners and global studios alike, having refined these skills over 8+ years both in-house and through consulting roles.

LinkedIn | Instagram | www.celestebolte.com


Lesson 6: Strategic Positioning of your Architecture Business

Lesson 6: Strategic Positioning of your Architecture Business

In this interview, we discuss an innovative and clear approach to strategic positioning.

Business strategies have to adapt over time in order for a business to survive. Even if you are an employee it is important to learn these things so you can become a part of the long-term solutions of a company.

Preview

About this Lesson

Architectural firms and individuals should reconsider their strategies and business approaches. This lesson discusses many innovative ideas about strategy and how it can shape the future of your practice.

In this interview you will learn:

  1. How to rethink your business strategiesin light of rapidly changing economies and needs.
  2. How to define the services you offer and importantly what you do not offer.
  3. Which questions to ask in order to reposition your architectural firm.
  4. How to define long- and short term goals, without mixing the two.
  5. How to develop a niche product and service.

After this lesson you will be inspired to make changes in your business!


Topics you'll learn about:

  • Rethinking your business strategies
  • Implementing a strategy
  • Defining the services you offer clearly
  • Defining what you don’t do
  • Accepting trade-offs
  • Defining who your ideal clients are
  • Identifying where demand is in the market
  • Reposition your firm strategically
  • Defining long- and short term goals
  • Developing a niche service or product
  • Being operationally effective
  • Creating a new industry – a blue ocean
  • Exactly how to plan ahead

What you get

Video Duration

35 minutes


Instructors

In this course, Sara Kolata interviews Jose Luis Cruz, the founder of Integrated Projects.

Sara Kolata

Sara Kolata

Sara is an architect with a passion for helping fellow architects, design specialists, mentors, tutors, scholars and consultants transition into a digital world. She specializes in teaching how to educate themselves and others through modern, digital mediums.

LinkedIn | Instagram | Facebook


Jose Luis Cruz

Jose Luis Cruz, Jr

Jose is the founder and managing director of Integrated Projects, a global building intelligence firm and rising design services provider in the burgeoning flexible office industry. Integrated Projects partners with property owners and operators to digitize, design and scale their commercial portfolios.
He currently services some of the largest commercial space providers in the United States. Through the vertical integration of 3D scanning, interior design, and building information management, Jose and his team help clients streamline their global acquisitions and development process by a factor of 10. To date, the IP team services over 300,000 square feet a month of tenant improvement office projects across New York, Los Angeles, San Francisco, Miami and London.

LinkedIn | Integrated Projects website

Lesson 7: Marketing in Architecture

Lesson 7: Marketing in Architecture: : Lessons Learned from the Tech Industry

Marketing skills are critical to your success as an architecture business or career architect. This interview is an eye-opener to the possibilities of architectural marketing and how it can successfully be implemented.

Preview


Video Duration

30 minutes


About this Lesson

Architects usually try to actively avoid marketing. We'll shy away from it because it's not our area of expertise, we feel uncomfortable to promote ourselves, and we are unsure how we should go about it in the first place.

The Covid-19 pandemic has come to level the playing field – Big or small, it is now equally important for architects in all trades to get a grip on marketing.


Topics we Discuss

  1. What are the major problems in architectural marketing?
  2. What would the right model of marketing look like?
  3. Identifying your ideal client
  4. How should architects be structuring their marketing during Covid-19?
  5. Marketing is a complex set of steps in a pipeline. How can we start to understand the back-end of marketing?

What you will learn:

  1. How to take a fresh look at your marketing tactics and state of your online presence
  2. How to identify your ‘ideal client’ and how to let them know about you
  3. Identify opportunities for improvement in your company's marketing
  4. How to map the journey that potential clients would make, from hearing about you for the first time, to making the first payment and retaining those clients.
  5. How to identify where your clients are coming from and where you are losing them.

Instructors

In this lesson, Sara Kolata interviews George Valdes

Sara Kolata

Sara Kolata

Sara is an architect with a passion for helping fellow architects, design specialists, mentors, tutors, scholars and consultants transition into a digital world. She specializes in teaching how to educate themselves and others through modern, digital mediums.

LinkedIn |Instagram | Facebook


George Valdes

George Valdes

George Valdes deeply enjoys solving complex problems in the built environment and in the AEC industry.

With product, sales, and marketing, experience in virtual reality, GPU cloud infrastructure, and international expansion, he invests and advises startups in Real Estate, Architecture and Construction.

George lives in Oakland, California, and is part of the Growth team at Monograph.

Monograph is a business platform for architecture and engineering firms to track and analyze their financial and operational performance.

LinkedIn | GeorgeValdes.com | Monograph on LinkedIn

Lesson 8: All About 3D Scanning

Lesson 8: I Thought I Knew.. All About 3D Scanning

This is a quick intro into 3D scanning and how you can add it to your bouquet of services immediately

Preview

Video Duration

60 minutes

About this lesson

After watching this interview, your eyes will no longer glaze over when people talk about 3D scanning. Whether you are using BIM or not, 3D scanning can change the way you do architecture. With 3D scanning you would be able to:

  • Start the design process much quicker
  • Go to site less often
  • Have more accurate drawings to work from
  • Be able to manage construction programs from your office

We cover all the questions you didn’t know you should ask, including:

  • Can I afford it? (spoiler alert: YES)
  • Can I offer extra services using 3D scanning?
  • How does 3D scanning work?
  • Why do other architects use it?
  • How accurate is 3D scanning today?
  • What hardware and software do I need to get started?


What you'll learn about:

  • How 3D scanning works
  • Where to get access to 3D scanning in SA
  • How to start using 3D scanning
  • Costs involved
  • Mobile Lidar Scanners
  • Point Cloud Data
  • Benefits of 3D scanning
  • Details about the process of having a space scanned
  • How to brief a 3D scanner
  • Pitfalls to 3D scanning and how to avoid them
  • Types of 3D scans
  • 5D Technology
  • Hardware and Software requirements
  • Automation

Instructors

In this lesson, Anneke Schriek interviews Natasha Franchitti,director and co-founder of Archi-Tech. a mobile 3Dlidarscanning service provider in South Africa.

Anneke Schriek

Anneke Schriek

Anneke is a Professional Registered Architect whose passion has always been to improve architecture as a service. She is drawn to finding ways we can make architecture more accessible, and she strives to educate architects and students on how to achieve it. She inspires architects to be #betterarchitects.

LinkedIn |Instagram |Facebook


Natasha Franchitti

Natasha Franchitti

Natasha is a director and co-founder of Archi-Tech, providing business solutions and improving workflows through the use of technology.

LinkedIn | Instagram

Lesson 9: How to get my Architecture Published

Lesson 9: I Thought I Knew.. How to get my Architecture Published

Getting your work published is an easy way to attract new clients and build a reputation. This lesson discusses how to publish your architecture in magazines, newspapers & websites.

Are you ready to take your firm to the next level? Do you really want to impress your future clients? Then this lesson is for you!

Preview

Video Duration

70 minutes

Architects don't advertise, they get published.

Make your own content attractive to journalists so your architecture will get published. This simple process can be followed today.

Why you should publish your work:

  • You get Credibility ( clients will believe you're good at what you do )
  • You get Massive Exposure ( more people will know about you and potentially reach out to you )
  • You get to do more of the kind of work you like to do.

Publishing your architecture is

  • NOT hard
  • NOT only for big firms
  • NOT only for award winning architects

Publishing is probably the best kind of marketing there is for an architect – and it can be free


Topics we discuss:

  • How to compile a ‘media kit’. (A media kit is something that contains exactly the right information so a journalist can easily publish your work.)
  • How to approach ‘storytelling’ in architectural publishing
  • How to name your architecture
  • What types of architectural media there are
  • Should you publish your old projects or not
  • What your publications say about your entire brand
  • The benefits of getting published
  • How to make your content attractive to journalists
  • How publishing and marketing work together

Instructors

In this lesson, Anneke Schriek interviews Eszter Riga, the head of BoweBird Europe, a company that makes it easy to submit your architecture to about 1500 magazines, newspapers & websites world-wide.

Anneke Schriek

Anneke Schriek

Anneke is a Professional Registered Architect whose passion has always been to improve architecture as a service. She is drawn to finding ways we can make architecture more accessible, and she strives to educate architects and students on how to achieve it. She inspires architects to be #betterarchitects.

LinkedIn |Instagram |Facebook


Eszter Riga, head of BowerBird Europe

Eszter Riga

Eszter is the Head of BowerBird Europe. BowerBird is an online platform that connects architects with design journalists. Architects upload projects as online media kits so journalists can create compelling stories around them.

LinkedIn | BowerBird

Lesson 10: Working from Home

Lesson 10: Working from Home

In the wake of the COVID-19 Pandemic, being forced to work from home could be one of the best things that could ever have happened to your business.

This presentation shows you exactly why and how remote working arrangements can improve your business.

Preview

Video Duration

60 minutes

About this lesson

Are you a MAKER or a MANAGER? As architects, we expect ourselves to be both, but most of us are not both. If you clearly understand where you and your colleagues’ abilities lie on the maker/manger-scale it will greatly influence your working environment.

You will learn to identify exactly what YOU are good at and outsource the rest of the work effectively.

In this course we discuss to do the following:

  1. Identify what part of the Standard Architectural Service you are best at.
  2. Understand your strong- and weak points as an architect. Are you a Maker or a Manager?
  3. Interrogate the situation of your own practice.
  4. Understand your work-force
  5. Implement proposed actions. Experiments you can try on a small scale at no cost.
  6. Consider what the architectural practice of the future will look like and plan accordingly.


What you'll learn about:

  • The difference between MAKERS and MANAGERS in architecture
  • Exactly how to outsource work
  • Using your team’s strong points to achieve more
  • In depth knowledge of the modern workforce
  • Identifying exactly where in your company the changes are needed
  • What was wrong with the way we used to practice architecture
  • Setting up mutually beneficial parameters for flexi-time
  • How to ensure you continue to get high standards of work from your employees.
  • Dealing with ‘replaceable’ team members
  • Every deal can be renegotiated
  • Practical, short experiments you can try – at no cost
  • Using feedback to optimise your systems
  • Rearranging your office spaces
  • What the architectural team of the future could look like
  • Selling architecture in smaller pockets

Instructors

Anneke Schriek is an architect who has been working from home for years. In this video, she talks about how to structure a team of remote architects, how to optimise their performance, and how you can offer architecture in a new and different way

Anneke Schriek

Anneke Schriek

Anneke is a Professional Registered Architect whose passion has always been to improve architecture as a service. She is drawn to finding ways we can make architecture more accessible, and she strives to educate architects and students on how to achieve it. She inspires architects to be #betterarchitects.

LinkedIn |Instagram |Facebook

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